What you should know about buyer personas

🔵 A marketing persona (also known as a buyer persona) is a semi-fictional representation of a group of customers who have similar goals, buyer journeys, and personal profiles.
👉 Buyer personas should be the foundation of your company’s inbound marketing strategy and will set the tone of your marketing materials, content creation, and interactions with customers.
🔴 Marketing Expert Advice 👇
❌ Don’t use only demographics when you define buyer persona.
✅ Focus on the problems and the challenges people face, and the solutions you offer for their problems.